In this video, we explore the importance of defining your ideal client as a cornerstone of building a successful and enjoyable practice. By aligning your expertise and interests with the right audience—whether it’s engineers, business owners, or executives—you can create a practice that feels rewarding and fulfilling.  You’ll learn how to assess your current client base, reflect on who you genuinely enjoy working with, and determine if they align with your vision for the future. This is your opportunity to shape your ideal practice by identifying the clients who best fit your skills and passions.