5 Time Rule Implementation Guide
Introducing New Concepts Through Five Different Formats
Comprehension of a new concept often requires introduction through five different formats. This guide helps you introduce the Supernova service model with repetition, clarity, and intention.
The principle: People are often preoccupied or distracted during initial presentations. A new idea usually needs to be discussed through several touchpoints before it is fully understood.
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Why It Matters
Do not expect clients to fully understand your enhanced service model after a single conversation. Use these five formats to reduce confusion and resistance while increasing enthusiasm.
| # | Format | Description | Your Tool | When to Deliver |
|---|---|---|---|---|
| 1 | Verbal Explanation | In-person or phone conversation using the First-Class Service Model script. | Client Call Script - First-Class Service Model. | In-person meeting or phone call with each client. |
| 2 | Written Description | Email or letter formally describing the enhanced service model. | Supernova Client Introduction Email Template. | Within 24 hours of verbal introduction. |
| 3 | Visual Representation | Diagram or schedule showing the 12 / 4 / 2 contact model and planning calendar. | 24-Month Client Call Schedule and printed client calendar. | Present during an in-person meeting; include in the client folder. |
| 4 | Analogy / Metaphor | The first-class air travel analogy that makes the concept immediately relatable. | Built into the Client Call Script - the aircraft analogy. | Woven into the verbal explanation naturally. |
| 5 | Practical Example | Concrete demonstration of how a monthly meeting will actually work. | Walk through a sample month and the topic you will review. | During the introduction meeting or first scheduled monthly call. |
Best Practices
- This principle applies to both you as you learn the Supernova system and to your clients as you introduce it.
- Always emphasize client benefits. Frame every format around what is in it for them.
- Do not rush. Spread the five formats across multiple touchpoints over 2-4 weeks per client.
- Do not anticipate immediate client understanding, just as you may not grasp it initially.
- The 24-Month Calendar is your most powerful visual tool. Print it and place it in the client folder.
- The practical example is often the most impactful. Walk through an actual month to make it real.